I've intended to write a Surtex recap ever since I got back a few weeks ago, yet I've been so busy catching up on work and following up with new leads, that I have put this post off repeatedly. I found some time today, so here are few pics, a couple of highlights, a handful of thoughts and some links to some really great recaps from other exhibiting artists!
Surtex was great! This was my first time to exhibit since 2005, and it was just as much fun as I remembered. I have to say, designing a 10x10 booth-- be it for Quilt Market or Surtex or the Cooper Young Festival-- is one of my favorite things to do! It is such a joy to create an entire environment based around my art!
I used several great resources when preparing for the show-- the best one being Khristian Howell's TradeShow and Tell guide and Facebook group (for users of the guide). The guide is packed with informative and inspirational videos, tons of helpful info about exhibiting at trade shows, and a schedule to help you keep on track with your planning. I found it very useful (and encouraging!) and I highly recommend it!!
I've been reading some of the other recaps from this year and every person's experience really is unique. Our busiest days, our slowest days, the types of clients we met... it all varies widely from artist to artist. So many different factors (booth design, pre-show marketing, booth location, art style, appointments, etc) go into determining the kind of show each artist has, and it is so interesting to read about the show from the perspective of others. For me, the show was great-- I met new contacts for a wide variety of products including fabrics, gift wrap, wallpaper, rugs, lots of different coloring products, and stationery. I'm in the middle of followup now, and I'm hoping to turn some of these meetings into awesome collaborations!
Here are a few recaps that give a little more detail about the show if you are interested:
I met Amy L. Frazer first in the TradeShow and Tell Facebook group, then again (in person) bright and early on the first morning of Surtex setup. Although she is an experienced artist, this was her first time to set up at Surtex, and she wrote a really in-depth post about her experience.
Misha Zadeh's booth was another one of my favorites and she shares photos and a great recap here on her blog!
Big thanks to Monica Lee for helping me out the whole week! Thanks to Nicole Tamarin for her positivity, helpfulness, and her Phillips head screwdriver! And thanks to everyone who stopped by the booth! It was so nice to meet you all, and I'm looking forward to staying in touch with all of my new artist friends and collaborating with new clients!